When teachers asked, “What do you want to be when you grow up?”

I always said, “An astronaut!”—probably like every other kid, including the one eyeing my lunchbox.

That dream didn’t quite pan out. (Unless writing blog posts at 2 a.m. counts as being in orbit.)

Fresh out of college and hunting for internships, I landed on a listing for a “Content Writer Intern.”

At the time, my entire “portfolio” was a dusty blog with two posts about my life. But I applied anyway.

To my surprise, I got the role and my life took a sharp left turn.

I didn’t learn writing in a classroom or memorize frameworks from a textbook. I learned on the job—among rookie writers, SEO experiments, drafts with 50+ edits, and a marketing team that let me figure things out by failing fast.

Over the years, that instinct matured as I fall in love with the idea of distilling ideas into words, learning customer behaviour, and creating an impact with my work.

Eventually, I moved from writing for algorithms to writing for humans.

I started looking at content with a strategic lens: “What’s the goal here? What the existing pages are missing? Where does this fit in the bigger picture?” “What can be add to answer our audience’s JTBD?”

Few months down the line, along with my 9-5, I started picking up freelance gigs.

From an early stage childcare SaaS to global brands like beehiiv, I’d had the opportunity to work with some amazing SaaS brands. I honed my writing instinct even further and learned to

✅ adapt content across industries and tones

✅ balance depth with deadlines

✅ work async with SEO, design, and product teams

✅ create content that aligns with business strategy, not just briefs

Good content isn’t about vanity metrics. It’s about solving real problems. It’s about clarity, context, and connection.

Following my urge to step outside my comfort zone, I moved to Canada in 2023 for my post graduation in Global Business Management.

What I got was more than a degree—it was a crash course in resilience.

Between coursework, freelance clients, and survival jobs, I learned how to manage my time and prioritize high value tasks like a project manager, deliver consistently under pressure, and rebuild my life from the ground up